ABOUT

About New Continent LLC

New Continent LLC is a U.S.-based provider of one-stop equipment and supply solutions for endurance events and teams.

Headquartered in Atlanta, Georgia, we support race organizers, clubs, and teams with reliable sourcing, bulk supply, customization, and event-ready delivery.

From race equipment and event supplies to team gear and custom products, we help partners streamline operations, control costs, and maintain consistent quality across events of all sizes — from local races to large-scale endurance competitions.

What We Support

• Marathons & road races

• Trail running events

• Cycling events

• Triathlons

• Clubs, teams, and training groups